In a significant step forward for AI-powered search, Google has officially launched its AI Mode for Search in India, bringing advanced reasoning capabilities and multimodal support to Indian users. This development marks a major leap in how search works, offering richer, more interactive results that go far beyond traditional text-based queries.
Whether you’re a curious user, a content creator, or a digital marketer, understanding this new AI-driven search experience is crucial. Here’s everything you need to know about Google’s AI Mode, what it means for India, and how to start using it.
What Is Google’s AI Mode?
AI Mode, part of Google’s evolving Search Generative Experience (SGE), is a new interface designed to provide more intelligent, context-aware, and visually rich search results. Instead of just giving users a list of links, it delivers AI-generated summaries, visuals, interactive cards, and reasoning-based answers — all within the search page.
Google’s AI Mode is powered by Gemini, its latest multimodal AI model, which can process text, images, and even videos together to understand and respond to complex queries.
You can read Google’s official announcement here.
Key Features of Google AI Mode in India
1. Advanced Reasoning Capabilities
Google’s AI can now analyze multiple sources and synthesize comprehensive answers. For example, if you search “Is it better to invest in gold or mutual funds in 2025?”, AI Mode will generate a summarized answer that combines key points from trusted sources — helping users make informed decisions.
2. Multimodal Support
AI Mode isn’t limited to just text. You can input images, voice, or a combination of media, and the search engine will understand and respond accordingly. For instance, you can upload a picture of a device or item and ask, “What is this and how does it work?”
3. Faster & More Contextual Results
The AI system remembers the context of your queries as you continue the conversation. You can ask a follow-up question like “What about in the case of small businesses?” and Google will relate it to your previous search without starting over.
4. AI Overviews
Instead of a plain search results page, you’ll often see an AI-generated snapshot at the top, providing a concise and accurate answer to your query with sources cited underneath.
You can also read: Perplexity AI Launches Video Generation on X (Twitter): Everything You Need to Know
Availability in India
As of June 2025, AI Mode is being rolled out in English first, with Hindi support coming soon. It is available to users through Search Labs, which can be accessed via the Google app (Android and iOS) and on Chrome desktop.
To try it:
- Open the Google App or Chrome browser.
- Tap the Labs icon (a beaker) in the top-left corner.
- Opt-in to “Search Generative Experience (SGE)” to activate AI Mode.
Note: You may need to update your Google app to the latest version.
How It Impacts Indian Users
a. Improved Learning & Research
Students and researchers can benefit from summarized explanations of complex topics, historical timelines, or scientific queries, saving time and effort.
b. Smarter Shopping Experience
Ask for recommendations like “Best budget smartphones under ₹20,000 with 5G” and receive structured summaries, side-by-side comparisons, and pros & cons — directly within the search page.
c. Better Local Discovery
With India’s diverse local context, AI Mode can help users find hyper-local results, like “best vegetarian restaurants near India Gate open after 10 PM.”
d. Multilingual Potential
While it currently supports English, future updates are expected to include regional Indian languages, making AI-powered search accessible to a broader audience.
Google’s Vision: AI as a Helpful Companion
According to Google, the goal is to make search more helpful by turning it into a conversational and exploratory tool, rather than just a list of blue links. This shift is especially important in India, where users often ask more complex, intent-driven questions and rely on mobile-first interfaces.
From medical queries and exam prep to buying guides and government policy lookups, AI Mode is designed to deliver real-world utility across diverse needs.
Challenges & Considerations
While the update is exciting, some challenges remain:
- Accuracy & Bias: AI summaries rely on underlying content sources. There are ongoing concerns about the potential for hallucinations or misinformation.
- Privacy: As AI gets more personal, questions around data usage and query history tracking become more relevant.
- Dependence on AI-generated content: Users may begin to prefer summaries over source reading, potentially reducing traffic to original content publishers.
Google has stated that all AI-generated results will cite sources and that users can always opt-out of AI Mode in Search Labs.
Final Thoughts
The launch of Google AI Mode in India is a monumental step in making search more intelligent, contextual, and user-friendly. As India becomes one of the largest digital user bases globally, this feature is likely to redefine how millions interact with the web — across languages, regions, and devices.
Whether you’re using it to study, shop, invest, or stay informed, Google’s AI Mode is poised to become an everyday tool for knowledge discovery.
